RX Drugs Trash Talk-litanie des effets secondaires-dans les annonces de la DTC peut augmenter les ventes ?

"Gamification" was a buzz word flitting around pharma circles (but not Google+ circles) a year or two ago. As an example, everyone I know in Pharma Twitterdom was enamored by the launch of Boehringer Ingelheim's SYRUM FaceBook game, launched in September, 2012, but ONLY to European users (see here and here).

We here in the U.S. -- BI's largest market -- are still waiting for SYRUM. BI's John Pugh -- Director of Digital Communications and the developer of SYRUM -- promised it would be launched in the U.S. sometime in 2013. There's still a chance of this happening, I suppose. But I would very surprised if it does. In the small world of pharma watchers and waiters, it's akin to waiting for FDA's Internet/social media guidelines.